Working in a high-growth tech startup, I have been fortunate enough to develop a broad range of marketing expertise. Below are some useful articles, blogs and checklists. I hope you will find it of interest.
Strong marketing and branding is critical for new startups to differentiate themselves in a crowded market. However during the early stages of a companies development branding, branding is often overlooked. Are you thinking of rebranding your company? Read this blog to learn more.
The primary challenge for many businesses is generating high-quality traffic and leads that convert into paying clients. However, if there is a misalignment between sales and marketing making real gains in revenue becomes impossible. Read this post to learn potential solutions to figure out how to align these two very important departments.
Developing a full-funnel PPC strategy is essential for long term growth. While it's clearly important to maximise lower-funnel demand, a blinkered approach will impact long term growth and lead to market share decline in the longer term.
— Matt Law, CTO